Hello, I’m Dr. Steve Taranov, your trusted cosmetic dentist in Wilmington at City Dental. In this comprehensive guide, I’ll walk you through the modern world of cosmetic dentistry and aesthetic dental care — from subtle enhancements to complete smile makeovers — and show you how the right treatment can transform not just your teeth, but the way you feel every time you look in the mirror.
Cosmetic dentistry — sometimes called aesthetic dentistry or dental aesthetics — is the branch of dental care focused on improving the appearance of your teeth, gums, and overall smile. While general dentistry is centered on preventing and treating oral disease, cosmetic dental procedures are designed to enhance how your smile looks: its color, shape, alignment, symmetry, and proportion.
At City Dental in Wilmington, NC, we combine artistry with clinical precision. Every smile we design is based on facial harmony, tooth anatomy, and your personal preferences — never a one-size-fits-all template.
As a full-service cosmetic dentist in Wilmington, I offer the complete spectrum of aesthetic treatments:
Teeth whitening remains the most requested cosmetic dental procedure — and for good reason. Coffee, red wine, tea, tobacco, and simply aging gradually dull the natural brightness of enamel. At City Dental we offer two clinically proven options:
Unlike over-the-counter strips and whitening toothpastes, our professional treatments are calibrated to your enamel sensitivity, gum health, and target shade — which means faster, safer, longer-lasting results. If you’d like a deeper dive, see our dedicated guide to teeth whitening in Wilmington.
Porcelain veneers are ultra-thin, custom-crafted shells bonded to the front surface of your teeth. They are one of the most transformative tools in cosmetic dentistry because a single treatment can simultaneously correct:
I design each veneer individually — matching translucency, shade gradient, and tooth contour to your face shape. For patients who want a truly minimally invasive option, I also offer prep-less designs similar to Lumineers. Learn more in our complete veneers guide.
Composite bonding is cosmetic dentistry’s best-kept secret: a tooth-colored resin is sculpted directly onto the tooth, hardened with a curing light, and polished to a natural finish — usually in a single appointment and without anesthesia. Bonding is ideal for:
It’s the most budget-friendly cosmetic option we offer and requires little to no removal of natural tooth structure. See our dental bonding in Wilmington page for case examples.
Modern cosmetic crowns are nothing like the metal-rimmed crowns of the past. At City Dental we work primarily with:
Whether you need to restore a tooth after root canal therapy, cover a heavily filled tooth, or complete an implant, a well-crafted crown blends seamlessly with your natural dentition. Explore our dental crowns guide and our page on porcelain crowns.
Orthodontic treatment is no longer just for teenagers. An increasing number of adults in Wilmington are choosing clear aligners to discreetly correct crowding, spacing, and bite issues without traditional metal braces. At City Dental I offer:
Aligner treatment can be completed in as little as 6 months for minor cosmetic cases, and it integrates beautifully with whitening and veneer treatment for a full smile transformation. More detail on our invisible braces page.
A single missing tooth changes everything — how you smile, how you chew, and eventually the shape of your jaw. Dental implants are the gold-standard replacement because they restore the entire tooth structure, from root to crown. I place:
Learn more about the implant process and our approach to cosmetic dental implants.
A smile makeover is a comprehensive treatment plan that combines multiple cosmetic procedures — whitening, veneers, bonding, aligners, crowns, gum contouring — into a single, coordinated transformation. At City Dental my smile makeover process includes:
Whether you want a subtle refresh or a full “Hollywood smile,” everything is planned, previewed, and customized to your face.
Many patients don’t realize that their gum line — not their teeth — is what’s making their smile look uneven. Gum contouring (also called gingival reshaping) uses precise laser or surgical technique to:
It’s often performed alongside veneers to create perfectly proportioned smile aesthetics.
Not every dentist is a cosmetic dentist. When you’re evaluating providers in Wilmington, look for:
I invite patients to walk into our Wilmington office at 2467 S 17th Street, Unit B and ask every question they have — no pressure, no obligation.
Cost depends on the treatment, the number of teeth involved, and the materials used. As a general guide for the Wilmington market:
We accept most major dental insurance plans (Cigna, Aetna, Delta, MetLife, GEHA and others), and we partner with flexible financing providers so aesthetic care is accessible — not reserved for a lucky few. We’ll give you an exact, written quote at your consultation.
Your first visit is a conversation, not a commitment. We’ll:

Purely cosmetic procedures (like whitening or elective veneers) typically aren’t covered. However, many treatments have both functional and cosmetic components — a crown replacing a cracked tooth, for example — which insurance often covers partially. We verify your benefits before treatment.
With proper oral hygiene and regular dental visits, high-quality porcelain veneers typically last 10–15 years or longer. Avoiding hard habits (ice chewing, nail biting) and wearing a nightguard if you grind your teeth significantly extends their lifespan.
Yes — professional whitening performed under a dentist’s supervision is considered safe for tooth enamel. Temporary sensitivity is common but short-lived. We adjust gel concentration and contact time to minimize it.
Every cosmetic dentist is first a general dentist. The difference is in focused training, case volume, artistry, and technology — cosmetic dentists invest heavily in aesthetic continuing education, digital smile design, and photography to deliver predictable results.
Anywhere from two visits (whitening + bonding) to 6–12 months (complex cases combining aligners, gum contouring, veneers, and implants). We map out the timeline at your consultation.
Most adults with mild to moderate crowding, spacing, or bite issues are candidates. We’ll confirm with a digital scan and treatment simulation so you can preview the expected result before starting.
Yes. We offer in-office payment plans and work with third-party financing providers so you can spread your investment over manageable monthly payments.
If you’re searching for a skilled, experienced, and caring cosmetic dentist in Wilmington, City Dental is ready to help you take the first step. Whether you need a single whitening session or a full smile makeover, you can trust us to deliver exceptional, natural-looking results.
📍 City Dental — 2467 S 17th Street, Unit B, Wilmington, NC 28401
📞 Call (910) 833-5532 to schedule your cosmetic dentistry consultation today.
2467 S 17th Street Unit B
Wilmington, NC 28401
10 am – 5 pm
10 am – 5 pm
10am – 2pm
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